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Media Diversity Australia expands team ahead of new research plans
May 14, 2021 10:33
Not-for-profit Media Diversity Australia has expanded its team as it plans to grow and have more impact on an industry it sees as lacking in diversity.
Chris Vaughan has joined the team as its operations director, bringing experience from his work in the finance industry, as well as media and advertising.
Vaughan said the work Media Diversity Australia does is close to his heart.
“I moved to Australia at the age of seven from London, it took many years before I saw someone else who looked like me let alone on the TV. It was because of that and many other reasons, that I feel very passionate about playing a part in this narrative to ensure that the seven year old me today is able to see more diverse cultures represented equally across all media platforms,” Vaughan said.
Yahoo search launches first campaign in market via CHEP
May 13, 2021 9:12
Yahoo Australia is bringing back the Yahoo Yodel for its latest campaign via CHE Proximity. The new omni-channel campaign is aimed at reminding Australians that they do have a choice in which search engine they use.
The ‘Yahoo Search for Change’ campaign encourages consumers to ‘Make a statement with your search’ and ‘Search for internet freedom’ in a series of different executions.
Verizon Media will soon be rebranded to Yahoo after a buyout of the business from Verizon by global private equity giant Apollo Global Management Inc. for US$5 billion (A$6.45 billion).
Oppo looks to webAR to launch latest phone campaign
May 13, 2021 9:38
Australian-based Spaces Interactive has created a web-based augmented reality campaign (webAR) for Chinese smartphone brand, Oppo’s new Find X3 phone series.
The Awaken Colour webAR campaign was designed to attract audiences remotely, using AR technologies, with a webAR game being designed to highlight key technological features of the Find X3 phones, including the camera, A.I. scene enhancement and more.
The activation took inspiration from the concept of ‘perspective art’, to guide design and development of 3D shapes that tell the story of the new Find X3. With no app download required, the gamified experience leverages QR codes and web links, to direct users to find and stand in the correct position to view the perspective art pieces; as they get closer to forming the object, the hidden messages related to the Find X3 phone features are revealed.
Last modified on Fri 14 May 2021 05.06 EDT
Itâs late. It always is. Just 10 minutes until the front page has to be sent for printing. And above the main story, the splash, hangs a big white space, awaiting inspiration.
The story: Donald Trumpâs fractious state visit to the UK in 2019. The words are on the page, but the most important ones â the 60-point headline â are still wanting. A good, sharp headline here will not only sell the story but sell the paper itself. But it must be short, accurate, decent, rhythmic, in good taste, and a perfect tease of the 900 words that follow.