Last modified on Fri 14 May 2021 05.06 EDT
Itâs late. It always is. Just 10 minutes until the front page has to be sent for printing. And above the main story, the splash, hangs a big white space, awaiting inspiration.
The story: Donald Trumpâs fractious state visit to the UK in 2019. The words are on the page, but the most important ones â the 60-point headline â are still wanting. A good, sharp headline here will not only sell the story but sell the paper itself. But it must be short, accurate, decent, rhythmic, in good taste, and a perfect tease of the 900 words that follow.