Tiger Brands reported a 51% jump in full-year earnings on Friday, 2 December, as South Africa s largest food producer benefited from a strong second-half recovery and price hikes.
Oppo looks to webAR to launch latest phone campaign
May 13, 2021 9:38
Australian-based Spaces Interactive has created a web-based augmented reality campaign (webAR) for Chinese smartphone brand, Oppo’s new Find X3 phone series.
The Awaken Colour webAR campaign was designed to attract audiences remotely, using AR technologies, with a webAR game being designed to highlight key technological features of the Find X3 phones, including the camera, A.I. scene enhancement and more.
The activation took inspiration from the concept of ‘perspective art’, to guide design and development of 3D shapes that tell the story of the new Find X3. With no app download required, the gamified experience leverages QR codes and web links, to direct users to find and stand in the correct position to view the perspective art pieces; as they get closer to forming the object, the hidden messages related to the Find X3 phone features are revealed.