The case for country of origin labelling: Food quality, transparency, and value creation FoodNavigator hears from agri-food players – sitting at both extremes of farm-to-fork – and an MEP, who make the case for enforcing indication laws across the bloc.
Country of origin labelling has become a hot topic across the EU, as the European Commission ruminates on plans to rollout mandatory indication laws by Q4 2022.
As it stands, obligatory origin labelling applies to several categories across food and beverage, including fruit and vegetables, honey, olive oil, eggs, wine, spirit drinks, fish, and beef. New origin laws could see categories extended to include milk, rice, and potatoes, among others.
A Scottish Bakers survey reveals the outlook for the Scottish bakery sector and its employees is bleak. Pic: GettyImages/Oleksandra Polishchuk Scottish Bakers is calling on government for additional support after a survey conducted amongst its members last month revealed the harsh impact of coronavirus.
Scottish Bakers members are made up of hundred of high street bakeries and cafes, as well as wholesalers supplying the hospitality sector along with schools, hospitals and works canteens. Collectively, the members employ more than 12,000 workers across Scotland.
The association said that despite working hard to introduce new ways to adapt to the tough rules introduced over the past year to limit the spread of coronavirus, the sector has been hard hit.
Digital will keep drinks flowing in 2021 Are virtual experiences a second best or a new premium? What s next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
The drinks industry was shaken up more than anyone could have predicted in 2020, and there’s now no going back to how things were before COVID-19. This year, consumers will expect even more from at-home and in-venue experiences as they reopen. What will stick, what’s going away and what’s coming up next?
Jon Reay of Rewrite Digital shares four key insights gathered from industry experts.
How beverage brands can better engage Millennials and Gen Z Often called “industry killers” by the mainstream media, Millennials and Gen Zers of legal age are drinking less alcohol than any generation before them. Jin Kim, CEO of Creative Digital Agency, explores how to reach these cohorts in this guest article.
Gen Zers are drinking 20% less per capita than Millennials who drank less than Baby Boomers and Gen Xers did at the same age.
Robert Chin, CEO of Aquilini Brands, a division of the Aquilini Group that specializes in wine and beverage alcohol, says for today’s beverage marketers,
“it’s more important to focus on behaviors rather than demographics. Technology allows us to do that. The ideal consumer has an experimental mindset, is willing to cross categories and will be an advocate for your brand.”
Industry Voices: Spotlight on Danone’s Sonika Patel
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Sonika Patel, vice president of marketing at Danone, shares how the brand built a value-based community rooted in health and wellness during the pandemic lockdowns, and offers advice for female marketers. Watch Industry Voices, a conversation between Sonika and Marissa Coslov, vice president of business development at Insider Intelligence, in celebration of Women’s History Month.
To read our collection of Industry Insights: Spotlight on Women Leaders, download the PDF here.
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