Many people have an idea for a new range of drinks. However, starting a beverage company isn’t easy. Richard Horwell from marketing and branding company Brand Relations looks at six areas entrepreneurs need to consider.
If you see a mass of products in a category such as kombucha, then chances are you have missed the boat. What you need to have a POD (point of difference); something that others aren’t doing and is clearly a direction for the market. The trend now is ‘health, taste and low or no sugar’, especially since Covid-19 as everyone wants to get healthy and fight off potential viruses or illness.
Good Food Brands on a mission to showcase minority and woman-owned snack innovators The online subscription platform was founded with the aim to highlight up-and-coming snack startups to allow consumers to discover unique treats that might not have as yet found their way onto the shelves of retail outlets like Whole Foods.
While Good Food Brands concentrates on snacks that obviously will tickle the taste buds, founder Jordan Buckner told BakeryandSnacks its mission is also to highlight those brands that are good for consumers’ health and good for the community.
This month, the ecommerce site is offering a Discovery Box that highlights Black-owned snack entrepreneurs. The subscription box – which can be shipped to snack explorers in the US – contains eight products specifically chosen for the free from and health conscious consumer, including allergen-friendly cookies from Partake Foods; fonio chips from Yolélé; gluten-free granola from Mrs. P�
Feb 4, 2021 3:09pm
A new McKinsey report looks at ways payers can evolve their thinking around strategic operations. (Getty Images/Fizkes)
Payers looking to take their operations to the next level should think of that work as a journey, according to a new report from analysts at McKinsey & Company.
The report maps insurer operations onto 18 journeys that focus on one stakeholder and one value driver; for example, improving service for members. In this approach, insurers can embody certain archetypes based on which value drivers they re pushing toward the most.
Understanding which archetype best fits the company goals is key to determining which journeys are the most effective to achieving those goals, according to the report.
Crypto at a Glance
It looks like the DeFi circus is back in town and the acrobats are doing backflips and turning heads left, right and centre. AAVE is up more than 15% over the last 24 hours and yesterday set a new all-time high $506. The protocol is now the second-ranked DeFi platform by total value locked (TVL), reportedly driving by an influx of big institutional players (including, rumour has it, billionaire Mark Cuban). Solana has been another big gainer recently, with the blockchain gaining 85% over the last week and breaking into the top 30, while ADA also continues its winning streak and is currently trading at more than $0.50 for the first time since Feb 2018.
With Ether smashing through $1,500, MicroStrategy’s online ‘Bitcoin for Corporations’ event might send BTC stratospheric
There have been so many all-time highs set recently that it’s getting hard to keep up, but seeing Ethereum at over $1,500 will be particularly satisfying for many in the space. Is it now set to follow Bitcoin’s December trajectory and take off into the stratosphere?
It’s good news everywhere today, in fact. Bitcoin has broken out of the range between $30,000 and $35,000. It now needs to comfortably stabilise above the $35k level to see a clear shift in trend, and there are several healthy indicators that suggest it has the momentum in its favour. Michael Saylor of MicroStrategy is also today throwing his get-together to teach public companies how to buy Bitcoin, which is basically the equivalent of Martha Stewart doing a tupperware party. Is institutional investment in Bitcoin set for another shot in the arm? A second dose, if you