Digital will keep drinks flowing in 2021 Are virtual experiences a second best or a new premium? What s next for D2C after a pandemic boom? Jon Reay, founder and CEO of Rewrite Digital, shares four key insights in this guest article.
The drinks industry was shaken up more than anyone could have predicted in 2020, and there’s now no going back to how things were before COVID-19. This year, consumers will expect even more from at-home and in-venue experiences as they reopen. What will stick, what’s going away and what’s coming up next?
Jon Reay of Rewrite Digital shares four key insights gathered from industry experts.