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Know who to target : How AI technology could improve consumer acceptance to palm oil – study

‘Know who to target’: How AI technology could improve consumer acceptance to palm oil – study By Pearly Neo Experts have suggested that the palm oil industry and food firms manufacturing palm oil-containing products use the power of artificial intelligence (AI) technology to identify the right consumer segments and methods to sway sentiment back in their favour. Based on a data from consumer behavioural firm 113 Industries, there exist specific segments of consumers that have yet to make a decision about whether palm oil is ‘good’ or ‘bad’, and the industry needs to utilize AI tech to reach these consumers if it hopes to improve the online narrative surrounding palm oil.

Industry Voices: Fozia Khan

2021-01-26T06:52:00 In the first of Screen Industries Growth Network’s diversity series Industry Voices, C4’s Fozia Khan addresses career progression Sign in if you have an account Do you want to keep reading? Register to read five free articles per month Subscribe and get access to Up to the minute industry news Agenda-setting interviews with key industry figures Insight into the latest programme performances Ratings data with viewing trends If you have an account you can 

Crypto AM reshines its Spotlight on CUDOS - The infrastructure token for web 3 0

Crypto AM reshines its Spotlight on CUDOS - The infrastructure token for web 3 0
cityam.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cityam.com Daily Mail and Mail on Sunday newspapers.

Jordans Cereals biodiversity collab provides real-world model of working towards sustainable food system

Jordans Cereals’ biodiversity collab provides real-world model of working towards sustainable food system The Jordans Farm Partnership (JFP) – spearheaded by The Jordans, Dorset & Ryvita Company, owned by Associated British Foods – provides a valuable example of how it is possible to make significant gains for nature without negatively affecting profits. The partnership – now in its fifth year – is pioneering the UK government’s calls to encourage farmers to preserve habitat on their land. At the end of last year, the government introduced a new Environmental Land Management (ELM) scheme in England, the centrepiece of which will provide incentives for farmers working to create, manage or restore habitats on their land. However, the scheme has been widely criticised for failing to provide sufficient detail on how this new model will be executed.

Activating sustainability: 5 ways to refresh your approach

As more brands recognise the importance of sustainability, it becomes harder to stand out. Callum Saunders, head of planning at ZEAL Creative, looks at how brands should direct their messaging around sustainability in 2021.

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