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Details 09 March 2021
Last week, ComfortDelGro officially launched its lifestyle app called Zig. Done in collaboration with digital agency R/GA, ComfortDelgro’s Zig is a mobile lifestyle platform that combines journey planning, transport booking and lifestyle discovery into an all-in-one mobile app.
According to Dorothy Peng, managing director, R/GA Singapore, the agency designed Zig based on “a consumer behaviour-centric approach and defined the opportunity areas for the business”. Zig was launched through a mobile app-first platform, and has been built upon a sustainable business model , said Peng. She also told
MARKETING-INTERACTIVE that the app was created after noticing a gap in the market in driving online to offline experiences - which she says, is something its competitor Grab currently doesn’t have.