âI didnât want a Michelin star chef to endorse Rasnaâ: Piruz Khambatta
Share Via:
Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Traditionally consumed as a summer beverage, Rasnaâs instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.
Itâs, in fact, the core message of the leading beverage brandâs ongoing influencer marketing campaign #LoveURasnaRecipes. Rasna is educating consumers about how its flagship product can be used in ways other than the usual fruit beverage.
Rasna has also collaborated with chef influencers like Bharatz Kitchen, Kanak Khathuria and MeghnasFoodMagic. It has associated itself with famous regional influencers in the food category, like Veg Village Food, Simply Swadisht, Tastee with Kiruthiga and Cooking with Benazir. The influencers and chefs explored recipes like ice lollies, orange sponge cake and Rasna mango chocolate balls, Rasna flavoured jelly and Rasna mango shake.
The videos were posted on their respective social media platforms, such as Facebook, YouTube and Instagram. The campaign has been crafted by Grapes Digital.
Speaking on the campaign, Piruz Khambatta, chairman, Rasna, said, âLockdown comes with a new normal, and one new normal everybody is experiencing is the urge to become a cook. It has opened the doors for companies to innovate lots of products that can be used as cookery ingredients. How could Rasna be far behind? Our soft drinks are always used for making beverages like faloodas, mocktails and m
Grapes Digital expands business strength, issues appraisal for all adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Karuna SharmaMar 9, 2021, 12:00 IST
On International Women s Day, Women in leadership roles shared with us how can we make our industry more gender-neutral.
The biggest task for today s marketers is to abolish gender roles and work on an honest
portrayal of women.
We reached out to a few leading women from the advertising, marketing and media industry to discuss a few stereotypes they are tired of seeing, how we can change the portrayal of women and making the industries more inclusive.The advertising industry was infamous for perpetuating gender stereotypes from a sacrificing mother to a man being the bread-earner, the portrayal of women has remained very shallow for years. How brands depict women and their role in society has evolved today, she is independent, she has a voice and is slowly learning to care less about society’s judgement, but we haven’t taken a big leap yet. She is still a woman who is ‘aesthetically pleasing,’ fair-skinned, doesn’t come from a mino
Data Privacy: Why it remains an elusive proposition? - Part 2 adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.