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âI didnât want a Michelin star chef to endorse Rasnaâ: Piruz Khambatta
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Rasna gives top celebs a miss; banks on the charms of regional influencers as it advertises Rasna as cake/cookie flavouring ingredient.
Traditionally consumed as a summer beverage, Rasnaâs instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.
Itâs, in fact, the core message of the leading beverage brandâs ongoing influencer marketing campaign #LoveURasnaRecipes. Rasna is educating consumers about how its flagship product can be used in ways other than the usual fruit beverage.