Miu Miu reinvents Levi s
published : 14 May 2021 at 04:00
After a special collection of vintage dresses, Miu Miu continues to sustainably give new life to classic denim pieces.
The Upcycled by Miu Miu collection is a partnership with Levi s, whose Made In USA men s 501 jeans and Trucker Jackets from the 1980s and 1990s have been refashioned and customised in a play between masculinity and femininity.
The vintage denim is hand-embellished with instantly recognisable Miu Miu crystal, pearl, floral and all-over diamanté embroideries, puffed sleeves and bold leather patches featuring Art Deco-inspired intarsia motifs.
Jeans are cut off to the thigh or finished with ivory silk duchesse turn-ups while the Trucker Jackets are adorned with oversized white lace collars. The iconic Levi s back patch is reinvented in Miu Miu pink and carries the brand s logo alongside it.
BY
Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says
Levi s Buy Better, Wear Longer ANI | Updated: Apr 23, 2021 19:33 IST
New Delhi [India], April 23 (ANI/Mediawire): Levi s is launching a new spring campaign Buy Better, Wear Longer that raises awareness and speaks to our shared responsibility on the environmental impacts of apparel production and consumption.
Featuring an inspiring group of changemakers Jaden Smith, Xiye Bastida, Melati Wijsen, Xiuhtezcatl, Emma Chamberlain and Marcus Rashford MBE this multi-platform global ad campaign fuses Levi s longstanding commitment to making quality clothing that can last for generations with the passion of six icons and activists working on issues critical to the future of our planet.
Levi s® Buy Better, Wear Longer Campaign Extended Film (https://www.youtube.com/watch?v=nalO8f2GxHM) HERE
This story is provided by BusinessWire India. ANI will not be responsible in any way for the content of this article. (ANI/BusinessWire India)
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