BY
Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says