Patagonia s Unconventional Holiday Campaign: Alaska textileworld.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from textileworld.com Daily Mail and Mail on Sunday newspapers.
Outdoor enthusiast-come-reluctant-tycoon Yvon Chouinard has put his money where his mouth has long been, dedicating all future Patagonia profits the heath of Planet Earth. Why?
BY
Marija Mrvosevic ON 26 April 2021 4 min read
Levi’s released its latest research on Australian clothes buying habits. Along with the research, the company launched the ‘Buy Better, Wear Longer’
campaign.
This campaign represents a global effort to raise awareness about the shared responsibility on the environmental impacts of apparel production and consumption.
The campaign is reminiscent of Patagonia’s 2011 efforts, with its ‘Don’t Buy This Jacket’ campaign. Even though this campaign didn’t achieve what it set out to achieve it did raise awareness and pave the road to campaigns like Buy Better, Wear Longer.
Jennifer Sey, brand president at Levi Strauss and Co. says