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Plus, is marketing ops redefining itself?
Kim Davis on April 8, 2021 at 10:00 am
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Good morning, Marketers, and marketing ops professionals,
One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding a seat at the table.
Just yesterday, I saw relevant comments from a number of well-known figures in the space. Sara McNamara wrote: “In marketing operations/technology, you are the technical advocate for marketers within your organization… If marketing doesn’t do well, we don’t do well either. We are in this together.” Experienced CMO Dave Gerhardt said he’d hire marketing ops first or second if he was starting over today - an opinion he didn’t have three or four years ago.
Visual storytelling, Verizon Media: Monday s daily brief marketingland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingland.com Daily Mail and Mail on Sunday newspapers.