A guide to visual storytelling Part 2: NFTs, ‘new’ social and the future of brand content
Companies are evolving away from interruptive marketing to storytelling that is not perceived by viewers as ads
William Terdoslavich on April 28, 2021 at 11:44 am
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Sadly, disinformation and misinformation are the negative dividends of the digital world. Politics is replete with “fake news,” “alternative facts,” and conspiracy theories, leading some to ponder the hazards of living in a “post-truth” environment.
Those same hazards bleed into the commercial world as well. “Fake storytelling that creates disinformation on purpose has also affected products and services,” said Shlomi Ron, CEO of the Visual Storytelling Institute. As examples, Ron cited hoaxes about Coca-Cola recalling Dasani bottled water because it had been infested by ‘clear parasites’ (false), and the story that the Xbox console killed a teenager (not so).
Plus, big chains with localized strategies
Kim Davis on April 26, 2021 at 10:00 am
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