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New Thinking on Measuring B2B Marketing Success

How we measure whether we’re doing a good job or not in B2B marketing is crucial, and requires leadership support and context.

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Marketing Bets in 2022: Are You Feeling Lucky?

Any marketer who makes decisions on what lead-gen programs to run, which events to attend, or how much to spend on paid media, is a professional gambler.

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How Marketing Ops Can Prepare for 2022

Planning for 2022 is just as complicated, if not more so than it was in 2021. Here are some tips for Marketing Ops teams to prepare.

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How Turnover Is Impacting Your Marketing Team

Two tips for marketers to help those they are leaving behind and two tips for when they begin their new roles.

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Pop Quiz: Who Owns Your Company Website?

Given how visible your website is, chances are many employees want to claim ownership, or try to influence the content and strategy of your website.

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