Google has laid out a roadmap of updates and new attributes for merchants to be aware of.
Effective immediately, Google has begun enforcing its checkout price policy that requires merchants to show a consistent price between their product data and landing pages. It is also requiring that products shown across countries that use the
subscription cost or
installment attributes be listed using a separate feed for each country. Merchants are also now able to indicate sizing types (such as “big,” “tall” and “plus”), backorder and preorder availability and region-specific shipping times via new attributes.
Beginning on June 15, Google will assume the times you provide are in the UTC time zone if no timezone is specified in the
Plus, is marketing ops redefining itself?
Kim Davis on April 8, 2021 at 10:00 am
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Good morning, Marketers, and marketing ops professionals,
One thing I’m watching, from week to week and month to month, is marketing ops redefining itself as a profession. Its self-confidence and assertiveness is growing as its importance is increasing. Understandably so. And it’s demanding a seat at the table.
Just yesterday, I saw relevant comments from a number of well-known figures in the space. Sara McNamara wrote: “In marketing operations/technology, you are the technical advocate for marketers within your organization… If marketing doesn’t do well, we don’t do well either. We are in this together.” Experienced CMO Dave Gerhardt said he’d hire marketing ops first or second if he was starting over today - an opinion he didn’t have three or four years ago.