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Mad Influence Launches YouTube Shorts Program for In-House Creators
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Mad Influence launches Mad Studio
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Good evening, New privacy policy . Those three words from WhatsApp (ok, and an Elon Musk tweet) were enough to drive millions of users to its rival Signal in January. So when we say our main story today is about a new privacy policy from
Google Pay, just for India, you might brace for bad news. But relax, because this is one privacy policy update we can all get behind.
Also in today s letter: Roblox Corp’s valuation zooms
Data in your hands
Google Pay users will be able to delete transaction data on the app once Google rolls out a new privacy policy for its payments app next week.
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“Under US tax law, Google is required to deduct taxes (called withholding) from your YouTube earnings from US viewers, if applicable,” the statement elaborated.
The tax rates will be between 0%-30% on earnings creators generate from viewers in the US and the withholding of these earnings may begin as early as June.
The tax withholding requirements can differ depending on the creator’s country of residence, and on aspects like whether they are eligible to claim tax treaty benefits, or whether they identify as an individual or a business.
Indian creators, thanks to the Double Tax Avoidance Agreement or DTAA between India and the US, will have to pay around 15% of their YouTube ad revenue coming from their US viewers.
ASCIâs draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
The industry believes the draft guidelines on influencer marketing will not only help customers in knowing what content is promotional but will also make brands and influencer more responsible. However, some feel the guidelines may hinder creativity Mumbai, February 22, 2021
In the last few years, the influencer marketing ecosystem has become a key medium for brands to reach out to their consumers in a more targeted and credible way.
The marketing strategy, however, has been out of the purview of codes and regulations that have been set by the industry for advertising.
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