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Will YouTube lowering monetisation eligibility for creators pose a threat to brand safety?

YouTube has lowered eligibility criteria for creators to qualify for YouTube Partner Program (YPP) in a few countries. Creators with 500 subscribers will get access to monetization tools under YPP.

How ClanConnect Is Democratising Influencer Marketing For Brands

Week at a glance: Boycott culture; India @Oscars 2023; F&B industry; Gig economy

Are you an influencer marketer? Check out the latest TDS rules and its impact in the country

Mumbai: If you are a social media influencer, then, come July, you will have to take a tax cut on the gifts or freebies received from brands for the sales promotions of their products. The Central Board of Direct Taxes (CBDT) recently announced that gifts, samples and other promotional stuff that is given to a social media influencer will be treated as an “income” for the

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