ASCI's draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry

ASCI’s draft guidelines will streamline influencer marketing space but more clarity required on several aspects, feels industry
The industry believes the draft guidelines on influencer marketing will not only help customers in knowing what content is promotional but will also make brands and influencer more responsible. However, some feel the guidelines may hinder creativity
Mumbai, February 22, 2021
In the last few years, the influencer marketing ecosystem has become a key medium for brands to reach out to their consumers in a more targeted and credible way.
The marketing strategy, however, has been out of the purview of codes and regulations that have been set by the industry for advertising.

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