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Aussie digital ad market remains buoyant in Q1 with $2.88bn in spend
May 24, 2021 11:12
The digital advertising market in Australia grew significantly in the March quarter, with figures from IAB Australia showing year-on-year growth to $2.883 billion.
Search and directories were up 26.5%, while general display increased by 28.9% and classifieds went up 18.5%.
IAB Q1 Revenue Update 2021
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The data comes from the IAB Australia Online Advertising Expenditure Report (OAER), prepared by PwC, and suggests that digital advertising in Australia is outpacing the overall ad market.
IAB Australia CEO Gai Le Roy said the figures were clear signs that the market is rebounding, reflecting increasing consumer confidence.
IAB/PwC: Digital advertising continues double-digit growth trajectory
Q1 2021 figures show digital advertising spend up more than 25 per cent year-on-year as sectors such as travel and automotive start to recover and retail soars
Australia’s digital advertising market has continued its double-digit growth trajectory, recording a 25.8 per cent increase in the first quarter of 2021 compared to a year ago.
In a sign of the further recovery of the advertising trade, the latest Interactive Advertising Bureau (IAB) Australia and PwC
Online Advertising Expenditure Report shows total digital advertising spend hit $2.883 billion for the three months to 31 March 2021, up from $2.291 billion for the same quarter in 2020.