New IAB commissioned report looks to outline the economic and social value the digital advertising ecosystem is contributing in Australia including social value to consumers
New report looks into the state of ad attention metric use for digital advertising, understanding of alternate methods of measurement and where it's helping drive decision making
IAB's latest online advertising expenditure report indicates softening growth, while SMI shows a broader advertising market returning to pre-pandemic normal
Google's decision to delay the removal of cookies until end of 2024 is not surprising, but the industry warns of the dangers of not keeping on top of the changes