CMO’s top 20 stories for 2020
We present the 20 most-read articles of 2020, from CX to news media bargaining codes, a cookie-less future and all the pivoting and innovation to come out of COVID-19
CMO list of most read stories in 2020 shows.
But check out any of these practical features, case studies and investigations of brands responding to the crisis we penned this year, and you’ll quickly see the raft of positivity and innovative work done to not only respond, but thrive during this most difficult of years.
Alongside this exploration of innovation, this year’s top stories list is awash with insights onto what will no doubt be continuing big issues for marketing leaders going into 2021: The longer-term ramifications of COVID-19 on customer behaviour as well as team and marketing agility; the demise of the cookie; growing concerns about brand sustainability and societal impact and consumer data; a media industry power shake-up, retaining brand relevance in an increasi
UnLtd names 16 industry figures in Ambassadors for Good initiative
December 17, 2020 9:43
The industry’s social purpose organisation UnLtd has announced the members of its first Ambassadors for Good initiative, with 16 figures from across the industry announced to take part in the program.
The year-long program will begin in February, 2021, and includes a charity immersion, mentoring, events and other special projects.
UnLtd Ambassadors For Good
After 80 people across the industry initially applied to part of the first intake of Ambassadors, the candidates were shortlisted to 26, and recently narrowed down to 16.
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UnLtd CEO Chris Freel said the organisation “was overwhelmed” by the interest and calibre of candidates from all corners of the industry.
UnLtd, the industry’s social purpose organisation, has announced its first ever Ambassadors for Good.
The program opened for applications earlier in the year with over 80 people across the industry applying to be part of the first intake of Ambassadors.
Says Chris Freel, CEO of UnLtd: “We were overwhelmed by the interest and calibre of candidates from all corners of the industry. It’s inspiring to know that there are so many amazing people across our industry who want to make a difference. Choosing only 16 from over 80 incredible, passionate and talented individuals was one of the hardest things we’ve had to do.”