IAB/PwC: Digital advertising continues double-digit growth trajectory
Q1 2021 figures show digital advertising spend up more than 25 per cent year-on-year as sectors such as travel and automotive start to recover and retail soars
Australia’s digital advertising market has continued its double-digit growth trajectory, recording a 25.8 per cent increase in the first quarter of 2021 compared to a year ago.
In a sign of the further recovery of the advertising trade, the latest Interactive Advertising Bureau (IAB) Australia and PwC
Online Advertising Expenditure Report shows total digital advertising spend hit $2.883 billion for the three months to 31 March 2021, up from $2.291 billion for the same quarter in 2020.