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Outdoor revenues rise as DOOH takes on more spend July 6, 2021 9:29 The Australian Out-of-Home (OOH) industry has seen an increase of 125% in net media revenue for the second quarter of 2021, compared to the same time last year, according to a new report from the Outdoor Media Association (OMA). The second quarter of 2021 saw revenue hit $203.3 million, up from $90.3 million for the same period in 2020 (which has been updated due to new membership). Digital OOH (DOOH) revenue has surged in 2021, up 57.9% on last year to account for 61% of total net media revenue. “Out-of-home advertising felt the full brunt of the pandemic at the height of lockdowns in Q2 2020, which explains the explosive increase of 125% year-on-year,” said Charmaine Moldrich, OMA CEO. “A better indication of our recovery is that we are only down by 17% on pre-pandemic revenue from Q2 2019. Each month this year has been better than the previous month.”

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