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Advertising Policy and the Second Wave: a Catch-22 for Advertisers
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Criteo launches Retail Media solution in Australia
July 28, 2021 10:02
Criteo has launched its Retail Media offerings in Asia Pacific, including Australia.
The announcement:
Criteo S.A. (NASDAQ: CRTO), the global technology company that provides the world’s leading Commerce Media Platform, today announced its expansion to offer Criteo Retail Media solution across 6 markets in Asia Pacific (APAC). Its industry leading Retail Media solution helps brand advertisers to use retailer’s first-party data to advertise on retailer sites and apps, as well as across the open Internet.
Since its regional launch in Japan by the end of 2019, the Criteo Retail Media solution is now available in 5 more markets, including Korea, Australia, South-East Asia, Taiwan and India. The solution enables retailers and marketplaces to generate new revenue from their brand partners. Brands can also reach shoppers at the digital point of sale and have complete visibility into the impact of media spend on
How the pandemic affected digital media quality in Europe and how advertisers can mitigate brand risk
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The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next to undesirable content.
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.
In your latest Media Quality Report, brand risk increased in Europe in H2 2020. Why was that?
Criteo appoints Taro Fujinaka as MD expands Retail Media solution across 6 mkts
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| 22 July 2021
Research from digital media quality firm Integral Ad Science (IAS) has revealed the major shifts UK in consumer behaviour and spending habits due to Covid-19 restrictions and is predicting that the mass uptake of online video is set to carry on.
In the Pandemic Effects: Shifting Consumer Priorities report, IAS surveyed over 500 UK internet users in June 2021, to understand how consumer behaviour has changed in the past year and how this will evolve as local restrictions surrounding Covid-19 are eased.
Overall, consumers will continue doing at least one habit they formed last year. Last year, the effects of coronavirus required consumers to dramatically change their behaviours. As restrictions start to ease, 83% consumers said that that they ll continue at least one of the behaviours or activities they picked up in response to the pandemic.
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