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IAS Goes Public In Bid To Retain Competitive Edge
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US: News – NBC 7 San Diego
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Forecasts predict $175.8 billion in revenue this year alone from a booming gaming industry.
We recently caught up with Adrian Watkins, the Growth and Marketing Director in the APAC region for AdColony, to discuss in-game advertising, brand-safety, and the effects of the pandemic on a growing yet relatively new advertising medium.
Watkins has worked in a number of senior leadership roles within the media industry across Southeast Asia. He’s been with AdColony since late 2020, heading up teams for an advertising platform that’s present in 18 markets across the region.
Over the course of our conversation, we take a deep dive into gaming, one of the latest yet most promising markets for digital advertising. It’s a topic that’s been covered extensively here at Branding in Asia and one that’s almost certain to see extensive growth in the future.
Why Ad Fraud Keeps Battering Brand Safety
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