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How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk

How the pandemic affected digital media quality in Europe and how advertisers can mitigate brand risk Download Share The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next to undesirable content. We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk. In your latest Media Quality Report, brand risk increased in Europe in H2 2020. Why was that?

United kingdomPaul nasseNorthern europeIntegral ad scienceMedia quality reportஒன்றுபட்டது கிஂக்டம்வடக்கு யூரோப்ஒருங்கிணைந்த விளம்பரம் அறிவியல்மீடியா தரம் அறிக்கை

Why Ad Fraud Keeps Battering Brand Safety

Why Ad Fraud Keeps Battering Brand Safety
forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.

Tony marlowPaul talbotThreat labIntegral ad scienceMedia quality reportRoad fraudDigital ad verificationடோனி மார்லோபால் டால்போட்அச்சுறுத்தல் ஆய்வகம்ஒருங்கிணைந்த விளம்பரம் அறிவியல்மீடியா தரம் அறிக்கைவிளம்பரம் மோசடி

IAS Launches First Manga Series on Ad Verification for Japanese Marketers

Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!” Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in its early stage. IAS aims to raise awareness and deepen understanding of ad verification by introducing the basic concepts and approaches of ad verification through Manga. IAS contributes to the transparency and soundness of the digital advertising industry through its ad verification technologies not only in Japan but to the global markets. The new Manga booklet is available for free download on the IAS website.

United statesTakeshi yamaguchiLisa utzschneiderTsugumi suehiroCabinet office digital market competition councilTokyo officeIntegral ad scienceChiyoda ku tokyoMedia quality reportJapan instituteDigital advertising qualityCabinet officeDigital market competition councilRinosuke adobeஒன்றுபட்டது மாநிலங்களில்தகேஷி யாமேக்யூசி

Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia

Asia Pacific countries found to have the most brand risk on digital media, led by Indonesia
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

Republic ofNew zealandLaura quigleyTech lab open measurement software development kitIntegral ad scienceMedia quality reportAsia pacificOpen measurement software development kitகுடியரசு ஆஃப்புதியது ஜீலாந்துலாரா குயிக்லிஒருங்கிணைந்த விளம்பரம் அறிவியல்மீடியா தரம் அறிக்கைஆசியா பெஸிஃபிக்திறந்த அளவீட்டு மென்பொருள் வளர்ச்சி கிட்

Asia Pacific countries pose the most brand risk on digital media, led by Indonesia

Asia Pacific countries pose the most brand risk on digital media, led by Indonesia
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.