Consumer research by Integral Ad Science reveals the extent of social media usage and perceptions of in-feed advertising on platforms LONDON, Feb. 3, 2022 /PRNewswire/ Integral Ad Science
How the pandemic affected digital media quality in Europe and how advertisers can mitigate brand risk
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The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next to undesirable content.
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.
In your latest Media Quality Report, brand risk increased in Europe in H2 2020. Why was that?