| 22 July 2021
Research from digital media quality firm Integral Ad Science (IAS) has revealed the major shifts UK in consumer behaviour and spending habits due to Covid-19 restrictions and is predicting that the mass uptake of online video is set to carry on.
In the Pandemic Effects: Shifting Consumer Priorities report, IAS surveyed over 500 UK internet users in June 2021, to understand how consumer behaviour has changed in the past year and how this will evolve as local restrictions surrounding Covid-19 are eased.
Overall, consumers will continue doing at least one habit they formed last year. Last year, the effects of coronavirus required consumers to dramatically change their behaviours. As restrictions start to ease, 83% consumers said that that they'll continue at least one of the behaviours or activities they picked up in response to the pandemic.