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Why a brilliant brand name matters for business success

Why a brilliant brand name matters for business success
irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.

Niall corcoranRoddy doyleJenni romaniukElliot hughesMadam flynnKylie jennerPorterhouse groupBass institute for marketing scienceBass instituteEu intellectual property officeInside marketingEhrenberg bass instituteMarketing scienceProperty officeSport houseIrish times

Why your business should be led by the CMO

Why your business should be led by the CMO
irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.

Jim stengelSteve sassonDan whiteShigeru miyamotoSteve jobsYork university wharton schoolProcter gambleSmart marketing bookSoft skills bookNew yorkWharton schoolInside marketingNintendo wiiSuper nintendoஜிம் ஸ்டெங்கல்ஸ்டீவ் சாசன்

What marketing can learn from Spotify

What marketing can learn from Spotify
irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.

David safirDave winterlichWill pageTimes media solutionsInside marketingTarzan economicsMeat loafImagine dragonsவிருப்பம் பக்கம்முறை மீடியா தீர்வுகள்உள்ளே சந்தைப்படுத்தல்டார்சன் பொருளாதாரம்இறைச்சி ரொட்டிகற்பனை செய்து பாருங்கள் டிராகன்கள்

Future proof by ensuring reputational leadership

With a direct correlation between reputation and business performance, leaders need to focus on open communication

Niamh boyleAn postTimes media solutionsReputations agencyHealth serviceReputations agency niamh boyleBord biaPrivate hospitalBoots irelandIreland reptrakInside marketingHealth service executiveMater privateஒரு போஸ்ட்முறை மீடியா தீர்வுகள்ஆரோக்கியம் சேவை

Diversity is more than a box-ticking exercise

Evidence shows initiatives drive better outcomes but need to be considered carefully to maximise potential

United kingdomOscar wildeCarolyn odgersGerard oneillRobert waltersAlison cowzerTimes media solutionsAmarach researchInside marketingCarat irelandEast coast bakehouseGerardo neillஒன்றுபட்டது கிஂக்டம்ஆஸ்கார் காட்டுகரோலின் ஓட்கேற்ச்ஜெரார்ட் ஓனேிழில்