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The Perennials book excerpt: why marketers chase millennials too much

Mauro F. Guillén isn't just sick of generational thinking he says the "navel-gazing" marketing industry is missing out on billions.

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Havas Media Wins the Grand Prix at the TAMIs

Havas Media Wins the Grand Prix at the TAMIs
adworld.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adworld.ie Daily Mail and Mail on Sunday newspapers.

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Radiocentre Ireland appoints Ciaran Cunningham as first CEO

Former Carat Ireland and Dentsu X chief executive to lead cross-industry alliance

Geraldine olearyTim okeeffeGroup irelandDentsu groupRadiocentre irelandIndependent broadcastersChoose radioGeraldineo learyAudio irelandRadio kerryCiaran cunninghamDean healyDebbie kennedyGeraldineo learyJohn purcellLaura slattery

Advertisers portrayal of older people isn t just alienating, it s self-defeating

Treating broad age cohorts as an ‘amorphous lump’ is a costly form of ageism

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Diversity is more than a box-ticking exercise

Evidence shows initiatives drive better outcomes but need to be considered carefully to maximise potential

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