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Creativity is the last legal unfair competitive advantage
Resist conformity and fight against the gravitational pull towards the norm to create work with a genuine edge
Fri, Apr 30, 2021, 00:00
Updated: Fri, Apr 30, 2021, 09:31 Supplied by Dentsu
The combination of left and right brain thinking in equal partnership is essential for creative results. Photograph: Getty Images
Businesses are overwhelmingly left brain, logic-based organisms. Decision usually only get made if it can be proven beyond much doubt that they will lead to successful outcomes. Or, more cynically, if the decision ca
Big shift in retail and customer experience irishtimes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from irishtimes.com Daily Mail and Mail on Sunday newspapers.
Advertising Feature An Advertising Feature is created, supplied and paid for by a commercial client and promoted by The Irish Times Content Studio. The Irish Times newsroom or other editorial departments are not involved in the production of advertising features.
Industry shifts focus back to the art of media planning
Innovation can’t trump strategic planning when it comes to delivering results
Fri, Apr 2, 2021, 06:00 Supplied by Dentsu
A heavy focus on pure innovation has detracted from some of the fundamental principles of media planning. Photograph: Getty Images
A year into lockdown, I found myself remembering the heady days pre-Covid-19, when the great and good gathered to celebrate the rising stars and the best and brightest campaigns of the previous year.