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The idli dosa batter goes popular as eating out becomes rare in the pandemic

The idli dosa batter goes popular as eating out becomes rare in the pandemic Updated: Updated: April 27, 2021 19:38 IST The pandemic has spurred consumer demand for the idli and dosa batter that ranks high on convenience and hygiene Share Article AAA The pandemic has spurred consumer demand for the idli and dosa batter that ranks high on convenience and hygiene How many idlis can you make with one lakh kilograms of batter? At the world’s largest idli and dosa batter preparation and packaging plant they are busy to do the math, given the soaring demand. For the record it is approximately 20 lakh idlis. Built by Bengaluru-based iD Fresh Food, the fully automated Giant Home Kitchen was inaugurated on World Idli Day, March 31, in Anekal, Karnataka. With more people staying at home, as a result of the global pandemic, idli and dosa batter is in high demand, leading to a surge in new start ups, as existing companies bolster their capabilities.

iD Fresh Food revenue up 23 5% at ₹294 crore in FY21 - The Hindu BusinessLine

April 05, 2021 PC Musthafa, CEO, iD Fresh Food   -  SUPPLIED PIC× Targets ₹500-crore revenue this fiscal Home-grown brand, iD Fresh Food has ended FY21 with ₹294 crore in revenue, up from ₹238 crore in FY20, registering a 23.5 per cent increase. Musthafa PC, co-founder and CEO, said a good January-March quarter has given him the confidence of ending this fiscal with ₹500-crore revenue. For the first time in the company’s history, Malabar Parotas emerged the top selling product in FY21, beating the best-selling Idli-Dosa batter by 2 percentage points in revenue contribution. Paneer, curd, chappati and coffee were the other top sellers last fiscal.

MTR Foods Pvt Ltd on this World Idli Day, brings forth 50 Idli recipes curated by 22 food influencers and MTR s Center of Excellence

MTR Foods Pvt Ltd on this World Idli Day, brings forth 50 Idli recipes curated by 22 food influencers and MTR s Center of Excellence
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