linkedin Wavemaker India has bagged Paragon Footwear s media mandate following a multi-agency pitch. The mandate comprises traditional media and content including social creative and digital. The account will be handled from Wavemaker s Bengaluru office. Navin Thomas, executive VP - sales and marketing, Paragon, said, “We are happy to partner with Wavemaker as our media agency. Their strong hold on the media landscape clubbed with in-depth understanding of consumer dynamics is impressive. We believe the team at Wavemaker will surely help us in our journey to establish ourselves as the leading footwear brand within the young consumers too. Their volume of work in creating successful brands says it all.”
Wavemaker India wins media duties for Paragon footwear
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Wavemaker India bags media duties for Paragon
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Covid learnings: Brands need to remain authentic & relevant to their customer base
That seems to be the common mantra for companies to drive the growth of retail in Karnataka.
26 Apr, 2021 - 08:18 AM IST | By indiantelevision.com Team
MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country s first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India campaigns that blow out their budget. While it is apparent that the pay-off from regional and hyper-localised advertising is increasing, there still remains the question – which medium gives the best reach and dividends? The second session of the Tele-wise Kannada virtual summit had retail players and marketers, from national to Karnataka-focused brands, discuss the scope of content, advertisin
How the continued threat of pandemic is forcing agencies to transform faster
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