Ad Targeting in the Extended Identity Crisis | Meet the Analyst Webinar | July 15
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Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability.
But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult.
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offers her perspective on the latest privacy developments, and shares best practices for advertisers to understand and reach audiences.
Privacy as a Competitive Advantage | Meet the Analyst Webinar | July 8 emarketer.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from emarketer.com Daily Mail and Mail on Sunday newspapers.
Meet the Analyst Webinar: The Pandemic’s Lasting Effect on Customer Experience | On-Demand
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From touchless payment to scanning a QR code to see a menu, our customer experience has changed a lot over the past year. The pandemic has clearly had a major impact on what customers need from the brands that serve them.
In this Meet the Analyst Webinar, eMarketer’s principal analyst Jeremy Goldman discussed the shifts brands have made in customer experience throughout the pandemic, and what consumers will expect from brands in the long term as a result.
The pivots brands had to take to introduce new experiences