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Enough With the Personalization for Personalization s Sake: An Interview With Sam Ngo

Enough With the Personalization for Personalization s Sake: An Interview With Sam Ngo
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Ad Targeting in the Extended Identity Crisis | Meet the Analyst Webinar | July 15

Ad Targeting in the Extended Identity Crisis | Meet the Analyst Webinar | July 15 Made possible by BlueConic Share Identifying and reaching the right audiences is among advertisers’ most important tasks. And digital media has provided unprecedented levels of addressability. But consumer privacy and data protection regulations, along with infrastructural changes like Apple’s AppTrackingTransparency (ATT) framework and the eventual deprecation of third-party cookies, are making ad targeting more difficult. In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offers her perspective on the latest privacy developments, and shares best practices for advertisers to understand and reach audiences.

Google s FLoC poses a threat to identity solutions and advertisers

Google’s FLoC poses a threat to identity solutions and advertisers But the industry is are looking for other ways to reach audiences Kim Davis on April 5, 2021 at 3:53 pm More “Ultimately, this is Big Tech crushing the little guys in the industry.” Jon Waterman, CEO of advertising marketplace Ad.net. “We’re going to have a scattered market of policies and regulations across countries and states – that’s already happening. You’re going to have a scatter of different browsers, not all saying the same things. That’s a reality we should all just be prepared for and have our eyes open to.” Michael Zacharski, CEO of Engine Technology and digital marketplace EMX Digital.

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