Affiliate, or partner marketing, has become more important to both advertisers looking to drive actions and publishers trying to diversify revenue streams. Adam Ross, CEO at affiliate marketing firm Awin, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how the market has evolved over the past two years, why practitioners are looking for more standardization, and how advertisers and publishers are working together.
Pandemie značně akcelerovala růst Amazonu a pomohla mu naplno proniknout do dalších odvětví. V oblasti online inzerce, kde dosud dominuje Facebook a Google, Amazon zaznamenal strmý růst.
Amazon narušuje dominanci Facebooku a Googlu Příjmy z on-line inzerce mu raketově rostou e15.cz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from e15.cz Daily Mail and Mail on Sunday newspapers.
Google shows a remarkable quarterly revenue
Alphabet Inc, the parent company of Google, announced record quarterly revenue and earnings on Tuesday, owing to an increase in advertising expenditure as more people bought online.
Alphabet the parent company of Google, which is the world’s largest source of search and video advertisements, saw its stock rise 3.3 percent in extended trading following the results, which was easily above analyst expectations. Facebook’s stock gained 1.3 percent on Wednesday, as the company competes with Google in digital ad sales and publishes its own statistics.
Image Source: Logicloop Digital
Overall, the top US IT giants had a great day, with Apple and Microsoft both reporting record earnings.
Google parent Alphabet profit soars as ads surge Today 04:58 am JST Today | 07:11 am JST SAN FRANCISCO
Google parent Alphabet has reported quarterly profit that had nearly tripled, as money poured in from ads on its search engine and YouTube video platform. There was a rising tide of online activity in many parts of the world, and we re proud that our services helped so many consumers and businesses, Alphabet chief executive Sundar Pichai said of the quarter.
The internet titan reported that profit nearly tripled from last year to $18.5 billion on revenue that rose sharply to $61.9 billion.
Google is among the tech companies that saw use soar as the pandemic accelerated a trend toward working, shopping, socializing and more online.