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Lucozade Energy launches new £10m marketing campaign
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1st April 2021
Lucozade Energy has unveiled new pack formats that cater to the growing demand for take-home options.
The brand highlighted that since the onset of the lockdown restrictions, the number of in-home occasions for carbonates and energy drinks has risen with one in four shoppers now consuming more soft drinks.
Lucozade Energy is catering for this rise in in-home drinking with the launch of a new 1.45L bottle, price-marked at £2. This new format launch will also be joined by a Lucozade Energy 12x330ml cans pack.
Zoe Trimble, Head of Lucozade Energy at Suntory Beverage & Food GB&I (SBF GB&I), said: “It’s important for us to constantly review and update our format offering to make sure we are helping retailers cater for their shoppers by offering the right packs, in the right place, for the right occasion.
Lucozade Energy expands range with Raspberry Ripple flavour Print
8th March 2021
Lucozade is adding a Raspberry Ripple flavour to its Energy range, following the launch of Citrus Chill in February last year.
Lucozade Energy Raspberry Ripple is available in 380ml price-marked pack bottles, retailing at £1.25, supported by a bespoke social media marketing campaign and brand activity throughout the year.
New flavours are “crucial for retailers looking to drive excitement and incremental shoppers to the category”, as one in four shoppers are “entirely new to the energy category”.
Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “The Raspberry Ripple name is iconic and nostalgic for British consumers, and we are confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit.
Lucozade Revive kicks off £2m marketing campaign Print
Lucozade is launching a £2m marketing campaign for its Lucozade Revive sub-brand.
Running until March, the campaign is expected to “reach shoppers across social media, digital, and out-of-home advertising including roadside”.
Lucozade said it expects to see a sales uplift across all Lucozade drinks “when one sub-brand is supported by advertising, so it is important to stock up on the full range”.
Lucozade Revive is aimed at the “59% of UK shoppers who don’t currently buy into the energy drinks category yet are looking for a naturally inspired lift during their day”.
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