7th April 2021
Lucozade Energy has launched a new £10m multimedia campaign, which aims to reach 97% of the population between now and the end of this year.
The âItâs Onâ campaign features a new advert (see below) for TV and video on demand, as well as social media, out-of-home, online video, e-commerce and geo-targeted mobile advertising. The brand highlighted that in consumer testing the new advert rated in the top 4% of ads.
The campaign will promote the full Lucozade Energy range and roll out across other sub-brands, supported by bespoke campaigns for Lucozade Zero and Lucozade Revive as part of a £3.5M investment in these brands during 2021.
Lucozade targets 97% of population with A&E/DDB £10m ad blitz
The first execution of its new It s on creative platform.
by Fayola Douglas
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Lucozade Revive kicks off £2m marketing campaign Print
Lucozade is launching a £2m marketing campaign for its Lucozade Revive sub-brand.
Running until March, the campaign is expected to “reach shoppers across social media, digital, and out-of-home advertising including roadside”.
Lucozade said it expects to see a sales uplift across all Lucozade drinks “when one sub-brand is supported by advertising, so it is important to stock up on the full range”.
Lucozade Revive is aimed at the “59% of UK shoppers who don’t currently buy into the energy drinks category yet are looking for a naturally inspired lift during their day”.