Lucozade Energy expands range with Raspberry Ripple flavour Print
8th March 2021
Lucozade is adding a Raspberry Ripple flavour to its Energy range, following the launch of Citrus Chill in February last year.
Lucozade Energy Raspberry Ripple is available in 380ml price-marked pack bottles, retailing at £1.25, supported by a bespoke social media marketing campaign and brand activity throughout the year.
New flavours are “crucial for retailers looking to drive excitement and incremental shoppers to the category”, as one in four shoppers are “entirely new to the energy category”.
Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “The Raspberry Ripple name is iconic and nostalgic for British consumers, and we are confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit.
Product Launch of the Year 2020 winners revealed Print
22nd January 2021
The winners of the Retail Industry Awards Product Launch of the Year Awards 2020 were unveiled during a virtual ceremony at 3pm today (22 January).
The Product Launch of the Year Awards were added to the Retail Industry Awards line up in 2011 to celebrate the efforts of supplier partners who continuously develop new products, brand extensions, and packaging updates.
The nominations this year were separated into nine vital categories: alcohol, chilled, confectionery, crisps and snacks, frozen, grocery, soft drinks, tobacco, and vaping and smoking alternatives. There was also a special award for supplier Sales Team of the Year.