By The Grocer2021-04-23T10:07:00+01:00
The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales.
As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.
Lucozade Energy expands range with Raspberry Ripple flavour Print
8th March 2021
Lucozade is adding a Raspberry Ripple flavour to its Energy range, following the launch of Citrus Chill in February last year.
Lucozade Energy Raspberry Ripple is available in 380ml price-marked pack bottles, retailing at £1.25, supported by a bespoke social media marketing campaign and brand activity throughout the year.
New flavours are “crucial for retailers looking to drive excitement and incremental shoppers to the category”, as one in four shoppers are “entirely new to the energy category”.
Zoe Trimble, head of Lucozade Energy at brand owner Suntory Beverage & Food, said: “The Raspberry Ripple name is iconic and nostalgic for British consumers, and we are confident that the combination of such a great-tasting flavour and the Lucozade Energy brand will be a hit.