According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.
Hotels are constantly adapting to new trends and technologies to keep up with the changing needs and preferences of guests. This means that hoteliers and their teams must stay updated with the latest trends in hotel marketing to ensure that they remain relevant in the industry.