Article - How Net Promoter Score Can Drive Growth and Loyalty for Your Hotel - By Catalina Brinza - In the last years, staying ahead of the competition while providing an exceptional guest experience has become increasingly difficult. Heres how the Net Promoter Score (NPS) can help your hotel create a virtuous cycle of guest satisfaction, positive recommendations, and increased retention, ultimately driving growth and success in the highly competitive hospitality industry.
Summer 2022 is here, and everyone is eager to enjoy the full experience of the season, which is excellent news for recovering hotels worldwide. Yet OTAs, following a dormant period, have grown astronomically since restrictions eased and travel resumed with a vengeance in 2022.