In an era of constant evolution, industries must continuously innovate to stay competitive. The hospitality sector is no exception, with hotel groups seeking new ways to enhance customer experience and operational efficiency.
According to a study by the Max Planck Institute, Technical University of Berlin, Technical University of Denmark, and University College, the evolution of technology has shortened consumer attention spans by 33%, from 12 to 8 seconds since 2000.
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We have to admit that the hotel world is complex, absorbing and very fast-paced. There is a fierce debate about the best solutions and complex tools that will allow a residual improvement in revenue to be achieved – what we sometimes call “fairy dust”.
In the intricate tapestry of the hospitality industry, Global Distribution Systems (GDS) have long been the favored tools of major players hotel chains, airlines, and travel agents. However, as we stand on the cusp of 2024, the spotlight turns toward independent hotels and small groups. Should they venture into the realm of GDS as a pivotal element of their business strategy? Let’s unravel the potential and key considerations for these entities as they embark on the GDS Odyssey.