BOXING CLEVER
Kellogg’s will reduce its annual cardboard and plastic use by half a ton every DAY by making smaller cereal boxes
Emma James
May 20 2021, 10:06 ET
CEREAL giant Kellogg’s is planning to reduce their plastic and cardboard use by half a ton every day - by making their boxes smaller.
Some of the brand’s classic boxes will have less “air space” inside of them but will contain the same amount of cereal.
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The company have launched a Well-Being Manifesto to make their food better for the planetCredit: Alamy
Kellogg’s technical experts have figured out how to shrink some of the cereal boxes while still having the same quantity of the breakfast food.
Kellogg cuts sugar and salt across Europe and UK: The process is trial and error bakeryandsnacks.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryandsnacks.com Daily Mail and Mail on Sunday newspapers.
Kellogg makes major change to cereal packaging
17 May 2021
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Cereal and snacks giant Kellogg Europe has unveiled plans to remove excess air from its cereal packs â a move that it expects will help to remove 700 tonnes of carbon from its operations per year.
A raft of measures, including this new packaging pledge, was announced as a part of Kellogg Europeâs Wellbeing Manifesto for its European business.
Over the next ten years, the company says that it will address the carbon footprint of both its packaging and operations across the continent, while also tackling salt and sugar, increasing fibre, and feeding more people in need.
Kellogg cuts sugar and salt across Europe and UK: The process is trial and error foodnavigator.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from foodnavigator.com Daily Mail and Mail on Sunday newspapers.