BOXING CLEVER
Kellogg’s will reduce its annual cardboard and plastic use by half a ton every DAY by making smaller cereal boxes
Emma James
May 20 2021, 10:06 ET
CEREAL giant Kellogg’s is planning to reduce their plastic and cardboard use by half a ton every day - by making their boxes smaller.
Some of the brand’s classic boxes will have less “air space” inside of them but will contain the same amount of cereal.
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The company have launched a Well-Being Manifesto to make their food better for the planetCredit: Alamy
Kellogg’s technical experts have figured out how to shrink some of the cereal boxes while still having the same quantity of the breakfast food.