Food giant Kellogg’s has pledged to cut sugar in its children’s cereals by 10% and salt by 20% as part of a decade-long plan to make its products healthier.
The move will lead to all of its children’s cereals no longer being high in fat, salt and sugar (HFSS) by the end of 2022.
It also plans to reduce the sugar in its Krave cereal, which it categorises as a product for young adults rather than children, by an average of 11% across the different flavours.
A reduction in salt in Special K will see it become non-HFSS, alongside Coco Pops, Corn Flakes and Rice Krispies.