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CMO s top 8 martech stories for the week - 7 April 2022

Salesforce upgrades marketing, field service, and sales tools with AI – TechCrunch

Salesforce adds features to automate field service and empower the end customer

3 Things That Make Or Break Field Service Success

Even at the height of the pandemic when shelter in place was in effect and in-person interactions were at an absolute minimum, 70% of.

Salesforce Focusing on Customer Service from Anywhere

Salesforce Focusing on Customer Service from Anywhere As the nation begins to re-open and adjust to post pandemic realities, business leaders are realizing that many of the digital technologies implemented over the last year will likely remain permanent aspects of work culture. This fact may require additional changes to be made for the entire workforce, such as allowing employees to have flexible schedules and work from home more, or for retailers offering some of the same digital options consumers have become accustomed to even after re-opening. Finding some sort of balance will be critical moving forward. To help support this move into the next generation of services, CRM solutions provider Salesforce has introduced it’s latest version of Service Cloud. The latest generation of the offering provides more connected and personalized services from anywhere- and via one digital engagement platform.

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