The dense, hearty, artisan loaf made in Ireland has amassed a celebrity following for its ability to alleviate the symptoms of IBS. But at £22 is the so-called Magic Poo Bread worth it?
There are 16 ingredients in the Happy Tummy Loaf, including chia seeds and ‘generatively farmed’ egg. But even if it can give you ‘perfect poos’, it’s not exactly a bargain